Press pack evaluation
For my press pack I did both a promotional poster and a behind the scenes magazine interview to help promote my thriller film. The reason I chose to do a poster is because it seemed like the best, traditional way to help promote a film. Also I had recently heard about minimalistic style posters which are simplistic designs with not much detail which is designed to tease the audience by showing an iconic image from the film. For example a poster for the popular ‘Lord Of The Rings’ films contained a yellow circle in the middle of a blank page which fans would immediately know as being the iconic ring from the films. I felt that the poster was the perfect style to what I imagined, a simple yet revealing poster that captures the imagination of the film within it. The font used was one I found from a website called ‘dafont’ which is a database of fonts of all shapes and sizes, it came in very useful when deciding what I want to use for my title especially. Ironically the font I used as the title was called distorted and of course the name of my thriller film is ‘Distortion’. The font was perfect aswell and captured the gritty look and mysterious feel that the film is all about.
I always had the intention to do a promotional poster for my thriller, On the other hand I didn’t always have the intention of doing a behind the scenes magazine interview though I was persuaded after analysing couple of professional film magazines. As I discussed in task 1 of the assignment the magazine interview had to most of all look the part to be taken seriously. It had to have the correct layout in order to keep the reader interested and prevent them changing the page or becoming bored ect. The page needs to have the right amount of writing, in some cases it can be spaced out to make it look like less. My behind the scenes magazine interview contained a moderate sized amount of writing which ultimately took up a lot the page. It needed this to make the page more full and interesting. However it stood out a little bit too much on the page and possibly made it look too simplistic. Though the important part is the interview itself the layout and design are crucial to the success of the magazine.
The assignment on a whole was a useful way to promote my film, it helped me explore different ways in which you can promote a film and how they are done. I got to use the knowledge ive picked up from other films that have been promoted. Particularly when I discussed about how films use the internet and viral marketing campaigns to make little challenges for fans to promote a film. Viral marketing is a very interesting way of promoting a film because social networking sites and fan sites are so popular today its very to easy to keep interest alive. A good way of doing this is by doing the website for the press pack, though this is rather cliché when it comes to promoting a film. I didn’t do a website because it felt like all of the products would just be put into one department and it would act as a HQ for all the promotional attributes. It’s a better idea to use different types of promotional perks like a poster and a magazine interview because you can expand on just one area with all your perks in. the audio pod cast didn’t grab my interest either because were it is generally just a audio file you are limited to where you can put it and how your going to get people to listen to it, it seems like a long shot to put it on the internet because its unlikely to be found. The DVD cover design was possibly a good idea because it is similar to making a promotional poster, but with a little more detail, I decided to do a poster nonetheless because my new found fondness for minimalistic style posters. I did not do a video trailer because I like the whole secrecy surrounding the film which is reflected in both the magazine interview and most of all in my minimalistic style poster. All in all I am happy with the items I chose to do and I feel that they are a overall success
