Press pack evaluation
For my press pack I did both a promotional poster and a behind the scenes magazine interview to help promote my thriller film. The reason I chose to do a poster is because it seemed like the best, traditional way to help promote a film. Also I had recently heard about minimalistic style posters which are simplistic designs with not much detail which is designed to tease the audience by showing an iconic image from the film. For example a poster for the popular ‘Lord Of The Rings’ films contained a yellow circle in the middle of a blank page which fans would immediately know as being the iconic ring from the films. I felt that the poster was the perfect style to what I imagined, a simple yet revealing poster that captures the imagination of the film within it. The font used was one I found from a website called ‘dafont’ which is a database of fonts of all shapes and sizes, it came in very useful when deciding what I want to use for my title especially. Ironically the font I used as the title was called distorted and of course the name of my thriller film is ‘Distortion’. The font was perfect aswell and captured the gritty look and mysterious feel that the film is all about.
I always had the intention to do a promotional poster for my thriller, On the other hand I didn’t always have the intention of doing a behind the scenes magazine interview though I was persuaded after analysing couple of professional film magazines. As I discussed in task 1 of the assignment the magazine interview had to most of all look the part to be taken seriously. It had to have the correct layout in order to keep the reader interested and prevent them changing the page or becoming bored ect. The page needs to have the right amount of writing, in some cases it can be spaced out to make it look like less. My behind the scenes magazine interview contained a moderate sized amount of writing which ultimately took up a lot the page. It needed this to make the page more full and interesting. However it stood out a little bit too much on the page and possibly made it look too simplistic. Though the important part is the interview itself the layout and design are crucial to the success of the magazine.
The assignment on a whole was a useful way to promote my film, it helped me explore different ways in which you can promote a film and how they are done. I got to use the knowledge ive picked up from other films that have been promoted. Particularly when I discussed about how films use the internet and viral marketing campaigns to make little challenges for fans to promote a film. Viral marketing is a very interesting way of promoting a film because social networking sites and fan sites are so popular today its very to easy to keep interest alive. A good way of doing this is by doing the website for the press pack, though this is rather cliché when it comes to promoting a film. I didn’t do a website because it felt like all of the products would just be put into one department and it would act as a HQ for all the promotional attributes. It’s a better idea to use different types of promotional perks like a poster and a magazine interview because you can expand on just one area with all your perks in. the audio pod cast didn’t grab my interest either because were it is generally just a audio file you are limited to where you can put it and how your going to get people to listen to it, it seems like a long shot to put it on the internet because its unlikely to be found. The DVD cover design was possibly a good idea because it is similar to making a promotional poster, but with a little more detail, I decided to do a poster nonetheless because my new found fondness for minimalistic style posters. I did not do a video trailer because I like the whole secrecy surrounding the film which is reflected in both the magazine interview and most of all in my minimalistic style poster. All in all I am happy with the items I chose to do and I feel that they are a overall success
Showing posts with label press pack. Show all posts
Showing posts with label press pack. Show all posts
Tuesday, 3 July 2012
Friday, 25 May 2012
creating advertisment campaigns TASK 2: reserch
Marketing for films has changed drastically in the past few years with the extensive use of websites and viral campaigns online. It’s now very easy to find out details about your favourite upcoming film simply by typing it into the internet and look at all the small teases that are posted on either official or fan websites. The film that I think uses the best form of marketing is upcoming action thriller 'The Dark Knight Rises' (due to be released July 20th). It has used all sorts of different build up marketing to promote the film and keep the excitement alive with fans. In May 2011, the film's official website was launched, introducing a viral marketing campaign similar to the one used to promote ‘The Dark Knight’ back in 2007-8. When the website was opened, an encrypted audio file played the noise of what has been described as chanting. When the audio file was decrypted, it gave a link to the film's official Twitter account. For every person who commented on the Twitter account, a pixel was removed from the webpage, eventually revealing the first official image of new villain of the film Bane. There was a teaser trailer released in July 2011 almost exactly a year before its release date. Since the first trailer was released there have been various images and set pictures released in tie with the film. However the first trailer annoyed a lot of the fans because it contained minimal footage from the actual film and in the trailer one of the characters ‘Commissioner Gordon’ (Gary Oldman) is very hard to understand which confused a lot of fans. This problem also occurred in the second released trailer where new nemesis ‘Bane’ is even harder to understand which caused a massive online debate. There was a wave of fan sites talking about concerns over banes voice and whether or not director Christopher Nolan was aware that this could ruin the film for a lot of people. There was a lot of speculation on fan sites as to what the plot of the third and final Christopher Nolan batman film would be, as in the comics Bane is known for breaking Batman’s back. This hype was increased when an official poster was released featuring Bane walking away from a broken Batman mask with the caption ‘The Legend Ends’ which made people even more certain that the film would follow the comic story line of Bane ‘breaking the bat'.
The film has marketed itself very cleverly because in modern days you only need to release a small amount of information or a small rumour will start and the fan sites will do the rest especially on massively anticipated films such like ‘The Dark Knight Rises’. If a rumour starts the many fan sites will post stories and articles related to this rumour which will pass from one website to another and practically building more excitement by its self. All you need to do today to find out who is the latest actor to be cast in your favourite upcoming film is to go onto one of the fan sites and read the latest post. It’s that easy. Although this can most possibly lead to giving away too much of the film already which has become a likeliness in recent film releases. Some people like to be kept in the dark about films until they finally see them. The dark knight rises have kept pretty tight lipped about there film and most of the main actor’s and actress’s are sworn to a contract of secrecy meaning they will have to consult the director on what they can and cannot say about the film prior to its release. Seven months Before the second instalment of the Christopher Nolan directed batman films ‘The Dark Knight’ was released a 6 minute prologue was released and available to watch before screenings of ‘I am Legend’ in 2008. A six-minute prologue of The Dark Knight Rises was attached to the release of IMAX prints of Mission: Impossible – Ghost Protocol in 2011, again approximately seven months before release. Critical reaction to the prologue was positive, one critic commenting that "no one gets to make a film on this kind of scale anymore. Except for Christopher Nolan," though a round-up of reviews highlighted the way many critics found Tom Hardy's dialogue very difficult to hear. The film then released a third trailer and several character posters in the last two months before the release in order to wet fans appetites before the film is finally released. The third trailer showed a lot more footage from the film and even featured key characters speaking, for example Selina Kyle/Catwoman (Anne Hathaway) talking a lot in detail about new villain Bane (Tom Hardy) who also has a couple of lines in the trailer.
The Dark Knight Rises is not the only upcoming film to use effective marketing campaigns to promote their film. Upcoming sci/fi thriller Prometheus has also used the internet to their advantage to reach their audience. Prometheus is the first film to actually have a trailer FOR a trailer. Before the release of their first official teaser trailer the producers brought out 3 20 second long build up trailers counting down the days before the release of the main trailer. This is a very outrageous and inventive way of promoting a film. I feel that giving away too much of a film before its release is too not a good way of promoting and is in a way spoiling fans too much. It seems with the growing ‘army’ of fans on the internet wanting to know about new releases ASAP it is taking away a lot of the anticipation altogether, who wants to walk into a cinema knowing already half of what is going to happen? Viral online marketing is a very effective way of winning over fans but is possibly not good for when the film is released due to fear of giving away too much.
The film has marketed itself very cleverly because in modern days you only need to release a small amount of information or a small rumour will start and the fan sites will do the rest especially on massively anticipated films such like ‘The Dark Knight Rises’. If a rumour starts the many fan sites will post stories and articles related to this rumour which will pass from one website to another and practically building more excitement by its self. All you need to do today to find out who is the latest actor to be cast in your favourite upcoming film is to go onto one of the fan sites and read the latest post. It’s that easy. Although this can most possibly lead to giving away too much of the film already which has become a likeliness in recent film releases. Some people like to be kept in the dark about films until they finally see them. The dark knight rises have kept pretty tight lipped about there film and most of the main actor’s and actress’s are sworn to a contract of secrecy meaning they will have to consult the director on what they can and cannot say about the film prior to its release. Seven months Before the second instalment of the Christopher Nolan directed batman films ‘The Dark Knight’ was released a 6 minute prologue was released and available to watch before screenings of ‘I am Legend’ in 2008. A six-minute prologue of The Dark Knight Rises was attached to the release of IMAX prints of Mission: Impossible – Ghost Protocol in 2011, again approximately seven months before release. Critical reaction to the prologue was positive, one critic commenting that "no one gets to make a film on this kind of scale anymore. Except for Christopher Nolan," though a round-up of reviews highlighted the way many critics found Tom Hardy's dialogue very difficult to hear. The film then released a third trailer and several character posters in the last two months before the release in order to wet fans appetites before the film is finally released. The third trailer showed a lot more footage from the film and even featured key characters speaking, for example Selina Kyle/Catwoman (Anne Hathaway) talking a lot in detail about new villain Bane (Tom Hardy) who also has a couple of lines in the trailer.
The Dark Knight Rises is not the only upcoming film to use effective marketing campaigns to promote their film. Upcoming sci/fi thriller Prometheus has also used the internet to their advantage to reach their audience. Prometheus is the first film to actually have a trailer FOR a trailer. Before the release of their first official teaser trailer the producers brought out 3 20 second long build up trailers counting down the days before the release of the main trailer. This is a very outrageous and inventive way of promoting a film. I feel that giving away too much of a film before its release is too not a good way of promoting and is in a way spoiling fans too much. It seems with the growing ‘army’ of fans on the internet wanting to know about new releases ASAP it is taking away a lot of the anticipation altogether, who wants to walk into a cinema knowing already half of what is going to happen? Viral online marketing is a very effective way of winning over fans but is possibly not good for when the film is released due to fear of giving away too much.
Creating advertising campaigns TASK 1: Responding to the brief
The two items i have chosen to market my film are the promotional poster the behind the scenes magazine interview.
for the promotional poster i have to make sure everything is perfect to get across what my film is about, without giving away too much detail. i have to cover
.what genre it is
.who is the target audience
.what its about
i also have to make sure it is interesting to the viewer and eye catching. i am going to keep to the codes and connventions of a thriller poster, which means dark colours and a rough text to give it some grittiness. this is the best way i feel in order to achieve the look im going for. the poster will obviously have to be relevent to the film (Distortion) and keep to codes and connventions. i am going to do a minimalastic style poster which could act as both a teaser poster and a third poster (after the release of the film) it will feature a signature image or symbol which is iconic to the what happens in my film. i will still make it noticeable as a poster for a thriller film by making it dark and gritty which incidently is relevent to the style of the film.
for my behind the scenes magazine interview i will need to make it detailed and give a in depth look at what happened in the process of making distortion. i will need images and interviews with cast, behind the scenes pictures and lots of interesting facts about the film. the perfect layout in the magazine article is essential, if it looks like a huge chunk of words the reader could get bored and not be as inclined to read on. i will need to space out my text appropriately across the page and surround it with images and subheadings to make it look like there is a lot going on on the page. i will make it look as proffesional as i can by following all these tips that i have found by looking at articles from top magazines such as EMPIRE and TOTAL FILM. the key aspect is to keep the reader interested and make them feel involved.
for the promotional poster i have to make sure everything is perfect to get across what my film is about, without giving away too much detail. i have to cover
.what genre it is
.who is the target audience
.what its about
i also have to make sure it is interesting to the viewer and eye catching. i am going to keep to the codes and connventions of a thriller poster, which means dark colours and a rough text to give it some grittiness. this is the best way i feel in order to achieve the look im going for. the poster will obviously have to be relevent to the film (Distortion) and keep to codes and connventions. i am going to do a minimalastic style poster which could act as both a teaser poster and a third poster (after the release of the film) it will feature a signature image or symbol which is iconic to the what happens in my film. i will still make it noticeable as a poster for a thriller film by making it dark and gritty which incidently is relevent to the style of the film.
for my behind the scenes magazine interview i will need to make it detailed and give a in depth look at what happened in the process of making distortion. i will need images and interviews with cast, behind the scenes pictures and lots of interesting facts about the film. the perfect layout in the magazine article is essential, if it looks like a huge chunk of words the reader could get bored and not be as inclined to read on. i will need to space out my text appropriately across the page and surround it with images and subheadings to make it look like there is a lot going on on the page. i will make it look as proffesional as i can by following all these tips that i have found by looking at articles from top magazines such as EMPIRE and TOTAL FILM. the key aspect is to keep the reader interested and make them feel involved.
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