Friday 25 May 2012

magazine article video instillation


video instillation's are a massively popular on the Internet right now, from classic videos from 70's art giant Andy Warhol to modern day students showing us what they can do with there state of the art ideas. some of the modern interpatations are very impressive with cutting edge cameras recording at super high definition all compiled into some beautiful inspiring videos. some are generally made for pure viewing pleasure and some are obscure performances that symbolise various different points. the two artists I have chosen are 1. the very popular 'College Humour' videos which have a few videos dedicated to the their obsession with slow motion (slow-mo) they are so interesting and modern that they get millions of views on you tube. the other is Sam Taylor wood, his videos consist of natural occerences such as death and highlight them in a sort of haunting but mesmerizing way. because there is such a buzz for video instillation's i took the time to watch some of them and i have managed to choose between just two different online artists and narrow it down to 2 of my favourites by each of them:



College Humour: 6 minutes of stuff getting destroyed in super Slow-Mo.
this video instillation (just type it into you-tube its quite popular) is a very interesting one that can appeal to just about anyone. there is not really a target audience or it doesn't really send a direct message to anyone trying to prove a point. it shows (as the title suggests) various 'stuff' getting broken and smashed to pieces in slow motion simply for the audiences viewing pleasure..or is it? At the start of the video there is a caption which reads 'the fourth dimension'. maybe this video instillation is to show us the invisible world in which our ordinary eyes are unadjusted too and therefore unable to see. its an interesting way of changing what we think about normal things, it raises simple, but interesting questions that make you think there is more going on than what the eye can see. slow motion (slow mo) is mainly acheived by using speacial cameras which can capture a film and time stretch it which slows down the frame rate without loosing much quality.




Sam Taylor Wood: still life.this instillation consits of a bowl of fruit on a table. nothing more, nothing less. the video is the complete opposite to the college humours obsession with slow motion for this video is sped up to show the deterration of the fruit over a period of time. it is possible set over a few days thought the video is only 3:18 it gives you a very fast interpration of the rotting and decaying of the fruit. this is another time stretch method which, by focusing the camera in a specific spot makes it seem like the deteriation is happening in real time. this video is designed to give you an idea of how things are broken down which can be interpreated into the symbolisum of the fruit beging broken down represents the mind and how it can be worn down. there are a lot of interesting comments on the video to suggest what i means one is that it represents the deteriation of life itself and how time and death are inevitable and happen fast. it is most certainly an interesting video and is vauge enough that you can make your own assumtions.

sam taylor wood: hysteria.
This video doesent focus as much on the clever video effects like time stretch or slow motion but is more on a statement that the subject in video is giving. the woman in the video is in a blank room on her own laughing throughout the entire video. there is a single close up shot throughout which ocasionally follows the subject as she stumbles around laughing to herself. it is unclear to what she is laughing at or why she is, its a very unusual and in some cases unearving video because of the farfeched simplicity to it.





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