Friday 25 May 2012

Creating advertising campaigns TASK 1: Responding to the brief

The two items i have chosen to market my film are the promotional poster the behind the scenes magazine interview.
for the promotional poster i have to make sure everything is perfect to get across what my film is about, without giving away too much detail. i have to cover
.what genre it is
.who is the target audience
.what its about
i also have to make sure it is interesting to the viewer and eye catching. i am going to keep to the codes and connventions of a thriller poster, which means dark colours and a rough text to give it some grittiness. this is the best way i feel in order to achieve the look im going for. the poster will obviously have to be relevent to the film (Distortion) and keep to codes and connventions. i am going to do a minimalastic style poster which could act as both a teaser poster and a third poster (after the release of the film) it will feature a signature image or symbol which is iconic to the what happens in my film. i will still make it noticeable as a poster for a thriller film by making it dark and gritty which incidently is relevent to the style of the film.

for my behind the scenes magazine interview i will need to make it detailed and give a in depth look at what happened in the process of making distortion. i will need images and interviews with cast, behind the scenes pictures and lots of interesting facts about the film. the perfect layout in the magazine article is essential, if it looks like a huge chunk of words the reader could get bored and not be as inclined to read on. i will need to space out my text appropriately across the page and surround it with images and subheadings to make it look like there is a lot going on on the page. i will make it look as proffesional as i can by following all these tips that i have found by looking at articles from top magazines such as EMPIRE and TOTAL FILM. the key aspect is to keep the reader interested and make them feel involved.

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